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PinoyKa Switzerland was founded in May 2010, got the confirmation of the government as franchiser in May 2011 and opened at 24. June 2011. There are three main targets of the founder.

First target was to create a brand for Pinoys abroad and to build a network of independent Filipinos.
 
Second target is to develop a brand that symbolizes the identification and love to the home country Las Piñas. The expression of being proud to be a Pinoy is the direct connection to this brand.

Third target is to support children in need and children who do not have the means for providing education in Philippines. Personal visited and selected projects for education and protection of those children in Philippines will be supported by 10% of the clear win from all in PinoyKa Switzerland active Franchisees.